Brand Strategy + Identity Design + Stationery
SunSmoke Cafe is a startup food service and catering company serving assisted living facilities in the Atlanta Metro area.
Establishing the brand positioning, brand name, and visual identity for SunSmoke Cafe to be introduced into the market as a hospitable and wholesome food service provider.
Discovery & Research
Brand Identity
Positioning
Brand Strategy
Naming
Logo Systems
Business Card Design & Printing
Brand Strategist / Creative Director
Terone Allen
Brand Strategist
Daryl Atkins
Graphic Designer
Terone Allen
We kicked-off our Discovery session with exercises that take a dive into the inner workings of what makes the SunSmoke Cafe brand tick. Catering to a curious, health-conscious audience, we narrow down the brand’s attributes into an identity that reflects an engaged and reassuring brand: Jovial Advocacy.
Identifying the target audience and psychographics helps establish the needs of who the brand will speak to, thus determining a visual direction.
Three stylescapes were with varying intensities and color palettes were built as guides for our visual direction and modified until one is selected as our model to construct the logo and color palette.
"The idea of starting my own business was both exciting and completely overwhelming. The most frustrating part was knowing my ideas, but being unable to translate them into a tangible ‘something.’ I appreciated the attention to detail delivered. It felt like a huge relief [and] I was happy to be moving forward again! Now, life looks very promising!"
